"His Airness" Or "The Black Mamba"

Sunday, April 8, 2012


Kobe Bryant and Michael Jordan can go down as the most Marketable players the NBA has ever known.

 Michael Jordan has been a major spokesman for brands such as Nike, Coca-Cola, Chevrolet, Gatorade, McDonald's, Ball Park Franks, Rayovac Wheaties, Hanes,  and MCI. 

Kobe Bryant has been endorsed by brands such as Adidas, Coca-Cola, McDonalds, Upper Deck, Ferrero Spa Nutella, Russell, Nike, Call of Duty, Guitar Hero, and Turkish Airlines. 

Tragedy Strikes!!

Michael Jordan has not been faced with much scandal his professional career in the NBA besides his gambling problem back in 1993 where he had to cover 57,000 in gambling loses, also the 1.25 million dollars he paid author of Michael and Me: Our Gambling Addiction -- My Cry for Help! Richard Esquinas. But, in the end NONE of this was enough to make Michael lose his endorsements. Nike and Jordan got into a lot heat about people killing each other over his shoes but at the end it did not stop them from keeping Jordan as one of the lead runners for the Nike Brand. Michael Jordan today is the most recognizable face in Sports marketing.Kobe Bryant Nike Commerical

Kobe Bryant was compared to Michael Jordan before he played one NBA game. Everyone in the media was on the search for the next Michael Jordan and every believed that Kobe was that guy. 

Kobe Bryant was the NBA's golden child. He was very well spoken in the media, had an appeal that attracted all kind of people, and kept a squeaky clean image amongst the masses. Kobe Bryant was very fond of his privacy. He did  not let anyone in his personal life. But, what he had to realize as one of the rising legends in the NBA is that once he stepped out is door he had no privacy. 

Kobe Bryant was accused of rape back in 2003. 
Bryant was acquitted September 1, 2004. 
 It took Kobe Bryant half a decade to recover from his trial. And, once again be on top of the sports marketing world
During their respected Era's in the NBA both Michael Jordan and Kobe Bryant were the kings of the NBA and of the Sports Marketing world. 

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